Where specialty retail quietly leaks profit
Sales aren't the same thing as profit
Revenue can look healthy on the surface while margin quietly erodes underneath it — markdowns that become habit instead of exception, inventory that sits on shelves tying up cash instead of turning, and pricing that hasn't kept pace with rising costs from suppliers or rent. It's easy to miss when you're the one also running the register.
None of that means you're doing it wrong. It usually just means nobody's had the time to step back and look at the numbers the way they deserve to be looked at. That's what I help with.