Never Run Your Business by Your Bank Balance
Why the number that runs your mood is one of the least reliable signals you have.
Read →You started this business around something you're great at. Somewhere along the way, it started running you. Let's quietly turn that around — with a plan built on your numbers and your life.
Coach Tarek Mourad · Published author · 40+ years in business, engineering & leadership · Santa Clara, CA
Most owners I meet are pouring everything back into the business just to keep it moving. Revenue goes up, and somehow there's still nothing left at the end of the month. You feel responsible for everyone, you've stopped taking real time off, and the dream that got you started feels a long way away.
None of that means you've failed. It usually means the business was never set up to pay you first. That part is fixable — and it's most of what I do.
"I make your business profits serve you, the owner, in any way you want."— Coach Tarek Mourad, Soaring Revenues
We can take the whole journey together, or zero in on the one or two things holding you back right now. You set the pace.
Understand the numbers that actually drive your business, fix your pricing, and set things up so you keep more of every sale. Built on the Profit First approach.
A hands-on roadmap to grow without burning out — clearer offers, smoother operations, and the time to work on the business, not just in it.
Attract the clients you actually want and build relationships that last, with marketing that's steady and predictable instead of feast-or-famine.
Build a team that's genuinely invested. Using HumanOp assessments, we place people where their strengths shine — so the work doesn't all land on you.
Grow into the leader your business needs — clearer vision, calmer decisions, and a culture people want to be part of.
Because none of this matters if you lose yourself getting there. We protect your well-being and your relationships as the business grows.
No overwhelm, no 40-item to-do list. Just clear, focused steps — and someone in your corner the whole way.
A free 45-minute call to understand where you are, what you want, and what's getting in the way. You'll leave with real insight whether we work together or not.
A customized plan built around your goals and your numbers — the few changes that move the needle most, in the right order.
Steady, tactical steps with accountability check-ins. I push when it helps, celebrate when you break through, and adjust as your business grows.

My path ran from civil engineer to programmer to manager — and then, after twelve years, a downsizing let me go. That was the turning point that led me here. I know what it feels like to rebuild, and I've spent the years since helping owners turn hard moments into stronger businesses.
I solve a problem every single day — it's the thing I love most. When we work together, your business becomes the next puzzle I'm genuinely excited to solve with you.
Read My StoryThere's no shortage of business coaches, and plenty of them run the same playbooks. What you're really choosing is the person across the table. Here's what you get with me.
Twelve years in, a downsizing let me go. I rebuilt from there. That's not a line on a page — it's lived empathy for exactly the kind of turn you may be facing.
Forty-plus years across engineering, technology, and leadership taught me systems. Managing 200+ people taught me that the human side is where businesses actually move.
I won't hype you or push you into a package. I'll show you the numbers until the right move becomes obvious. Then I'll hold you to it, kindly.
If our formal work ends and I find something that could help you, I'll still reach out. Heart is one of my core values, and values that switch off when the invoice does aren't really values.
A website can only say so much. I'd rather you get a feel for how I actually think and talk — because that's what working together is really like.
(Founder video slot — record a short, warm 60–90 second hello and we'll drop it right here. Until then, this links to booking.)
Or just book a callThe clearest way to know how a coach thinks is to read what they actually believe. Here's some of mine — the same things I say to clients.
Why the number that runs your mood is one of the least reliable signals you have.
Read →
Most owners discount to win. Then the math comes out. Why I push back — gently.
Read →
What starting over taught me about the potential hiding in your business.
Read →"Tarek helped transform my mindset to set bigger objectives and targets. Regular coaching gave me the chance to sharpen my thinking and optimize my business growth."
Tommy
"My mentor revolutionized my personal and business life with thought-provoking insights. Now I'm a different person, with progressive ideas and a clearer perspective."
Dents
"If you want to grow your business from ordinary to extraordinary, this is the best company for focused, personalized coaching and fresh marketing insight."
Martin
Book a free, no-obligation call. In 45 minutes we'll look at where money and time are leaking — and what to do first. No pressure, just a clear next step.
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